​Trends & Opportunities in Experiential Events

 

Alongside Creative Director Marcelo Defreitas, Gregangelo is tapping into new event trends for tech, biotech, and creative companies that seek meaningful engagement without excess.

 

“Opulence feels out of touch in today’s climate. We’re designing events that are purposeful and people-focused, without sacrificing wonder,” Gregangelo explains.

 

Instead of one-size-fits-all performances, Velocity’s experiences are custom-built to reflect each client’s mission and message, whether that’s celebrating innovation, building trust, or simply reawakening joy. From undersea galas to enchanted forests, each environment fosters connection among guests, something many haven’t experienced since before the pandemic.

 

“People are emerging from their Zoom bubbles, often meeting colleagues in person for the first time,” Defreitas notes. “We create settings where they can interact playfully, meaningfully, and memorably.”

 

Examples include performers prompting light-hearted personal reflection: a juggler might ask, “How do you keep all your balls in the air?”, while Poseidon might go fishing, not for fish, but for compliments.

 

“These unscripted moments lead to real laughter, genuine conversations, and stronger bonds,” Gregangelo adds. “We’re not just entertaining. We’re restoring a sense of humanity in corporate culture.”